Chiltern Valley case study
Close × Case Study PDF Label Printer LX900e More case studies

LX900e gave everything they needed to change label styles

The Chiltern Valley Winery, Brewery and B&B is a business passionately committed to providing their customers with products which are uniquely hand crafted to the highest standards, linked with a service which is friendly and informed.

“The whole printing process is now much easier and importantly accurate. High quality colour labels are easily printable.”

The Chiltern Valley Winery, Brewery and B&B is a business passionately committed to providing their customers with products which are uniquely hand crafted to the highest standards, linked with a service which is friendly and informed.

Based at Old Luxters, on the slopes of the Chiltern Hills, surrounded by beech woodland and overlooking the beautiful Hambleden Valley near Henley-on-Thames, Oxfordshire, Chiltern Valley Wines is a truly independent brewery that produces and sells its produce through its vineyard, winery, Old Luxters Brewery, liqueur making facilities and cellar shop.

While the company has been proud to revive the tradition of farm-brewed, full mash, Real Ales using wooden-clad mash tun, copper, liquor and fermentation vessels, it also combines these traditional methods with the very latest technology in sterility and temperature control. In recent times, the company has undergone a similar transformation in how it produces the labels for its wines, using vintage style label stocks alongside cutting-edge printing technology from Primera.

Primera Label Printer at Chiltern Valley

In the labelling facilities at Chiltern Valley’s modern production, bottling and labelling plant was using a thermal printer which seemed fine, up until a point. There were issues though, not the least of which was that Chiltern Valley wanted to really raise the quality standards of its labelling.

Donald Ealand, production and general manager, explained: "As well as being technically challenging, it was expensive to run the old machine, and it did not print colour easily as you had to change the ribbon each time. Wewanted to produce high quality stunning labels for our increasing range of fine, award-winning wines, ales and liqueurs."

An alternative printing system was needed to print more efficiently and effectively, and the company also needed to have a better feel for the general loading and use of the machine. They required software that was manageable, easy enough to understand for any level of expertise. While going through these thought processes, it received a call at the end of 2012 from Andrew Taylor, manager of distributor Microboards Technology, promoting the benefits of Primera’s LX900e colour label printer. A demonstration was arranged, and the rest, as they say, is history.
The LX900e prints at the same speeds as the old device, but the quality is far higher.

"The whole printing process is now much easier and, just as importantly, accurate. High quality colour labels are easily printable," said Mr. Ealand. The brewery did not look much further as the LX900e Color Label Printer gave everything they needed to change label styles.

"We would now always choose Primera due to stunning print quality, speed, cost per label, on-demand capability so we can produce labels when we need them, and lastly, reliability. We needed something we could rely on and this is somewhat of an industrial strength printer. We think it is great value, especially in the fact that we can order individual inks and that inkjet labels are easy to obtain."

The winery can now produce full colour labels (with images or not) on demand, and within half an hour will have produced an average of a thousand labels on the production line. The vintage style label stock has also greatly improved first impressions when people see a bottle of Chiltern Valley’s produce, giving the bottles the rural type feel that matches perfectly with its idyllic setting on the slopes of the Chiltern Hills.

In summary they use the very latest wine making techniques and equipment to combine a respect for tradition with minimum interference with the natural processes.

Naturally they wanted the very best method to make sure that this wasn’t compromised with poor labelling so the investment in the LX900e was in their opinion necessary.
"We now have visually stunning labels to compliment our award winning wines, and the proof is that customers have commented on them since the change from our old method,” said Mr. Ealand.

Primera Technology Europe:
Mainzer Strasse 131, 65187 Wiesbaden/Germany
Phone: +49 611 92777-0
Fax: +49 611 92777-50
http://primeralabel.eu
E-mail: sales@primera.eu
Microboards Technology:
7 Harriott Drive
Heathcote Ind. Estate, Warwick CV34 6TK/UK
Phone:+44 845 230 7900
www.microboards.co.uk
E-mail: sales@microboards.co.uk
Chiltern Valley Winery, Brewery & B&B
Old Luxters Vineyard,
Henley-on-Thames, Oxfordshire, RG9 6JWk/UK
Phone: +44 1491 638 330
www.chilternvalley.co.uk
E-mail: enquiries@chilternvalley.co.uk