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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu

Print Short-Run, Full-Colour Labels with Primera’s New LX810e Colour Label Printer 

The LX810e Color Label Printer prints full-colour photos, graphics, text and high-quality bar codes for short runs of product and box labels.

PLYMOUTH, MN, USA (January 2006) — Primera Technology, Inc., a leading developer and manufacturer of specialty printing equipment, today announced its LX810e Color Label Printer

The LX810e Color Label Printer is an inkjet-based printer designed to print short-run, full-colour labels at 4800 dpi print resolution. The LX810e prints full-colour photos, text, graphics, illustrations and bar code labels. Printed labels are scratch- and smudge-resistant and virtually waterresistant.  

Targeted applications include primary product and box labels for cosmetics, specialty and gourmet foods, water and wine bottles, private label products, gift baskets, premium items and more. In addition, a wide variety of retail, office and industrial companies can benefit from the use of on-demand, high-quality color printed labels. 

Substrates include semi-gloss and high-gloss materials that are highly water resistant. Label size is as small as .75” (19mm) wide and .75” (19mm) long up to a maximum of 8.25” (210mm) wide and 24” (609mm) long. 

The LX810e is easy to set-up and operate.  It comes equipped with printer drivers for Windows® 2000/XP and Mac® OS X version 10.2 or higher. NiceLabel® SE, Primera Edition label design software is included for Windows users.  Mac and Windows users can also create graphics in any popular label design software.  The LX810e interfaces to either a PC or Mac with a high-speed USB 2.0 connection.

Low Price with High-Quality Results

Primera’s LX810e sells for just € 2.199,- (£ 1.529,-) (MSRP).  Everything a user needs to get started printing labels is included:  the printer, black and color ink cartridges, USB cable, AC adapter, NiceLabel® SE, Primera Edition label design software, operator’s manual and a sample roll of high-gloss label stock.  All common bar codes are included in the NiceLabel SE software, including UPC, EAN, Code 39, Code 128 and 2D bar codes such as PDF417.  Replacement ink cartridges cost from € 37,- (£ 26,-) to € 41,- (£ 29,-) each.

The LX810e is available in more than 222 countries through Primera’s Authorized Resellers and Distributors.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.