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Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
LX400e Color Label Printer

Primera Announces LX400e Color Label Printer for Short-Run Label Printing

The LX400e Color Label Printer prints high-resolution, full-colour labels for specialty foods, office and industrial products, retail tags, coupons and tickets.

PLYMOUTH, MN, USA (January 16, 2007) — Primera Technology, Inc., a leading developer and manufacturer of specialty printing equipment, today introduced its LX400e Color Label Printer

The LX400e Color Label Printer is an inkjet-based printer designed to print short-run, full-colour labels at up to 4800 dpi print resolution. The LX400e prints full-colour photos, text, graphics and bar code labels. Printed labels are virtually scratchproof and water resistant. 

Applications include short runs of primary product and box labels for specialty and gourmet foods, wine bottles, coffee bags, cosmetics and personal care products, water bottles, private label products, gift baskets and more. A wide variety of retail, office and industrial companies also print labels on demand for photo stickers, premium items and hazardous materials. An optional Media Cutter Accessory can be used to produce full-colour tickets and tags for admissions tickets, retail coupons, photo visitor badges and many other specialty applications.

Substrates include semi-gloss and high-gloss materials in both paper and polyester. Label size is as small as .75” (19mm) wide and .75” (19mm) long up to a maximum of 4” (101.6mm) wide and 24” (609.6mm) long. 

The LX400e is easy to set-up and operate. It comes equipped with printer drivers for Windows® 2000/XP/Vista and Mac® OS X version 10.2 or higher. NiceLabel® SE, Primera Edition label design software is included for Windows users. Mac and Windows users can also create graphics in any popular label design software. The LX400e interfaces to either a PC or Mac with a USB connection.

Low Price with High-Quality Results

Primera’s LX400e sells for just € 1249 (£ 820) MSRP. Everything a user needs to get started printing labels is included:  the printer, full-colour ink cartridge, USB cable, AC adapter, NiceLabel® SE, Primera Edition label design software, operator’s manual and a sample roll of high-gloss paper label stock. All common bar codes are included in the NiceLabel SE software, including UPC, EAN, Code 39, Code 128 and 2D bar codes such as PDF417. A replacement ink cartridge is € 41 (£ 27) MSRP. An optional Media Cutter Accessory is available for € 516 (£ 340) MSRP. 

The LX400e is available in more than 222 countries through Primera’s Authorized Resellers and Distributors.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including the LX-series label printers and the Disc Publisher-series CD/DVD duplicators and printers.More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primeralabel.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.Notes to Editors:  All prices quoted in this press release are Manufacturer’s Suggested Retail Prices in Europe. Actual reseller prices may vary. NiceLabel is a trademark and Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe GmbH is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.