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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
 Primera-Garantie für Etikettendrucker

Primera® Announces 24 Months Warranty Program For Label Products

Primera sets new price/performance standard for producing on demand high-resolution, full-colour labels

Primera Technology Europe™, European headquarter of Primera Technology, Inc., leading manufacturer of specialty printing equipment is launching a new warranty program for its well-known LX line of Color Label Printers.

Customers get now 2 years instead of the normal 12 months warranty without any additional charge. The new warranty applies to every model of Primera’s LX line including the LX810e, LX400e and the new monochrome LX200e Label Printer. The new AP-Series of Label Applicators (including AP360e and AP362e) is covered in the new warranty program as well as selected future label products.

To participate from the new warranty, customers just have to register their label product at www.primerawarranty.com. The program works retroactive, so even customers who bought a printer before the campaign starts, can register and will be informed about their new warranty expiry date.

“Primera's mission is to offer a high degree of customer satisfaction. The new extended warranty adds to it and only serves the needs of our customers,” explains Andreas Hoffman, Managing Director at Primera Europe.

The LX400e and LX900e Color Label Printer are inkjet-based printers designed to produce short-run, full-colour labels at up to 4800 dpi print resolution. They print full-colour photos, text, graphics and bar code labels. With its 1200 dpi print resolution, the new LX200e Label Printer sets entirely new standards in monochrome label printing. Unlike usual thermal printers, the LX200e can produce labels with photos and high-resolution graphics. Printed labels are virtually scratchproof and water resistant. A wide range of label media in different shapes (oval, rectangle) and sizes is available, including water-resistant paper and polyester label with matte, glossy or transparent surface. New to Primera’s label stock are ring binder spine labels and business card material.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.