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Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
LX200 Label printer

Primera Announces High-Resolution Bar Code Label Printer LX200e

1200 dots per inch printing has almost six times the resolution of most thermal transfer bar code printers.

PLYMOUTH, MN, USA (October 23, 2008) — Primera Technology, Inc., a leading manufacturer of specialty printers, today announced its LX200e Label Printer.  

LX200e utilizes the latest in monochrome high-speed inkjet printing technology. With 1200 dpi print resolution, the printer has almost six times as many dots per inch as most thermal transfer bar code printers. It prints onto labels, tickets, tags and coupons for a wide range of applications, including those in which higher levels of security, confidentiality and durability are required.

Unlike thermal transfer printers, LX200e uses an inkjet print head instead of ribbons. Thermal transfer ribbons leave behind a record of everything that has been printed. In many applications such as healthcare or government, secure collection and disposal of ribbons is required in order to meet confidentiality and secrecy requirements. Inkjet printing doesn’t have this challenge and thus can be a far more secure, convenient and cost-effective solution.

LX200e is shipped with label creation layout software called NiceLabel® SE for Primera. All popular bar codes are supported, including linear and, optionally, 2D bar codes such as PDF417. Fonts as small as 2 points are highly legible and perfectly formed.

An additional benefit of LX200e is that ink replenishment is fast and easy: instead of threading a ribbon, just snap out the used printhead and snap in a new one.

“For almost two decades, thermal transfer printers have dominated the bar code printer market,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “But now, our new inkjet-based LX200e is available. For many applications it’s a better choice. Inkjet printing has been accepted for virtually all other mainstream applications. With its high-resolution, photo-quality printing, fast print speeds and virtually 100% scannable bar codes, there’s every reason why inkjet printing should be a part of this market, too.”

Both pigmented and dye-based black inks are available. Pigmented ink works best with plain, uncoated papers for the most economical cost-per-label. Dye-based ink requires glossy, coated paper that costs more but produces the best print quality — important if printing high-resolution photos and 2D bar codes.

LX200e is priced at 749,- € (MSRP). Dye and pigment ink cartridges are priced at 35,- € (MSRP). The printer is available now from Primera’s resellers and distributors in over 222 countries.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.