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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
CX1200e Color Label Press

Primera Announces Enhancements to CX1200e Digital Label Press

New features of CX1200e Digital Label Press make operation and workflow easier and faster.

PLYMOUTH, MN, USA (July 23, 2009) — Primera Technology, Inc., a leading manufacturer of specialty printers, today announced it has released a number of hardware and software enhancements to its CX1200e Digital Label Press.

CX1200e was first introduced in March 2009. It has quickly become the best-selling digital label press in its category with installations in over a dozen countries including the USA, Germany, England, France, Belgium, Italy, Australia, Czech Republic and Russia.

Most notable among the changes is a new rewind/tensioning system. Utilizing Primera’s exclusive IntelliTorque™ technology, the rewind mechanism automatically applies just the right amount of tension as the printed roll increases in diameter. The new enhancements virtually guarantee perfect rewinds on every roll when using approved media.

Improvements have also been made to software and firmware, including Primera’s new RichBlack™ print optimization feature. RichBlack produces deep, highly saturated black printing on labels, delivering stunning contrasts against other colors.

“During the past three months we took an in-depth look at how our customers were utilizing their CX1200e Digital Label Presses. Based on their input and suggestions, we have optimized many key features of the press. It’s now easier than ever to operate the press and produce gorgeous full-colour labels – even if you’ve never used a digital label press before,” said Mark D. Strobel, Primera’s vice president of sales and marketing.

The CX1200e Color Label Press delivers short-run, full-colour digital label printing at a breakthrough price of just € 18,995 (MSRP, EMEA). Utilizing one of the fastest and highest-resolution color laser engines available, CX1200e delivers the quality, speed and flexibility of digital presses costing many times more.

Existing CX1200e units in the field are being updated with all new enhancements at no additional cost.

Primera will be demonstrating CX1200e at the Labelexpo Europe trade show which runs from September 23-26, 2009 at NPO Brussels Expo.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including the LX-series label printers and the Disc Publisher-series CD/DVD duplicators and printers.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu
In Asia Pacific, contact Primera Asia Pacific by phone at +61 3 8586 3030, by FAX at +852 3014 7827 or by email at sales@primera-ap.com

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.
*Average continuous black or continuous composite CMY declared cartridge yield up to this number of standard pages in accordance with ISO/IEC 19798.