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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
PX450e POS Printer

Primera’s Full-Colour POS Printer is Now Shipping

PX450e prints full-colour coupons, tickets, name badges and receipts in just seconds each.

PLYMOUTH, MN, USA (June 4, 2009) - Primera Technology, Inc., a leading manufacturer of specialty color printers, today announced that its new PX450e Color Printer is now shipping.

PX450e is a compact, full-colour printer designed for use at retail point-of-sale and point-of-issue. It is ideal for printing coupons, receipts, tickets, name badges, wristbands and other types of narrow-format output. Print times are among the fastest of any full-colour POS printer, producing a typical 101 mm x 63.5 mm (4” x 2.5”) coupon in just five seconds.

A built-in guillotine cutter allows forms of any length to be printed, cut and dispensed with clean, finished edges instead of perforations.

“Until now, there were almost no options for full-colour printing of narrow-format output at point-of-sale or point-of-issue,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “PX450e allows our customers to enjoy the benefits of full-colour output at a reasonable price. Its fast print speeds won’t slow down checkout lines, registration desks or admission counters.”

Full-colour printing can add significant impact to printed output. A recent study indicated that consumer redemption rates of coupons printed in color were up to 25% higher than coupons printed in black and white. In addition to retail POS, PX450e is expected to also be used in hospitals, banking, hospitality and more.

PX450e is easy to connect with most of today’s POS systems and computers. A standard USB interface port is provided for use with the included Windows® XP/Vista® and Mac® OS 10.2 or higher printer drivers. Supplies include a drop-in paper or label roll and a snap-in tri-color ink cartridge. Paper widths are flexible with a minimum width of  25.4 mm (1”) and a maximum width of 108 mm (4.25”).

Pricing and Availability

PX450e sells for € 1,199 (£ 1,040) MSRP with significant quantity discounts available. The product is available through Primera’s Authorized Distributors in the USA, Europe, Asia Pacific and in over 85 other countries.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.