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Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
FX1200e Digital Label Finisher

Primera Announces FX1200e Digital Label Finishing System

New digital label finishing system sets new industry standard for price and performance

PLYMOUTH, MN, USA (April 21, 2010) — Primera Technology, Inc., a leading manufacturer of digital color label presses and color label printers, today announced its new FX1200e Digital Label Finishing System.

FX1200e is an off-line label production machine that accepts up to 305mm (12") O.D. rolls of printed output from digital label presses such as Primera’s CX1200e Digital Color Label Press. It “finishes” the printed output with several different operations including:

Utilizing Primera’s patent-pending QuadraCut™ technology, virtually any size and shape of label can be produced including complicated contour cuts, without the need to purchase expensive rotary or flat dies. Up to four cutting blades can be installed at one time to quadruple the speed compared to competitive machines that use only a single blade.

“After introducing our ground-breaking CX1200e Digital Color Label Press last year we discovered that the few existing finishing systems available were not fast enough, not reliable enough and not easy enough to use. So, we built our own,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “The result is FX1200e. There’s nothing else that compares to it for even four or five times the price.”

FX1200e ships fully assembled. It includes everything needed to begin finishing labels. All operation is controlled through an integrated touch screen PC. Cutting files can easily be imported through 10/100/Gigabit Ethernet, a wireless 802.11 b/g network or USB thumb drives.

“Although FX1200e is ideal for finishing digital output created by a wide range of digital presses, it’s the perfect companion to Primera’s CX1200e Digital Color Label Press,” said Mr. Strobel. “Together, CX1200e and FX1200e sell for less than € 50,000. That’s a ‘game-changer.’ Capabilities like this used to cost hundreds of thousands of dollars.”

FX1200e is the industry’s first and only digital label finishing system to be UL listed, CE certified and FCC Class A approved, reflecting Primera’s dedication to the highest-quality design, engineering and manufacturing.

Pricing and Availability
FX1200e sells for € 29,995 (MSRP) and is available factory-direct in the USA and Canada and trough Authorized Partners in EMEA.
Primera’s full range of label presses, finishing systems and applicators are also available from Authorized Primera Distributors in more than 222 countries.

Complete product details are available at http://primeralabel.eu. Follow Primera Twitter at www.twitter.com/primeraeu.

A video showing the FX1200e in operation can be found at http://primeralabel.eu/europe/videos.html.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including the LX-series label printers and the Disc Publisher-series CD/DVD duplicators and printers.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu
In Asia Pacific, contact Primera Asia Pacific by phone at +61 3 8586 3030, by FAX at +852 3014 7827 or by email at sales@primera-ap.com

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.