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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
LX900e Color labels

Speciality & Fine Food Fair 2010: The new dimension of label printing

Special Summer Promotion for Primera’s label printers

WIESBADEN, GERMANY (August 23, 2010) – On-demand label production requires – besides high print quality – fast speed and a high level of automation. The LX900e Color Label Printer by Primera Technology is especially designed to meet those demands and will be presented at the Speciality & Fine Food Fair at London Olympia, September 5-7, 2010. “It produces labels at speeds of up to 4.5” per second. That makes it easy for customers to print labels whenever and in the amount that’s actually needed,“ said Andreas Hoffmann, managing director of Primera’s EMEA division.

Primera’s booth is located just across the Small Business Forum at # 217. For the third time, Primera is the official sponsor of the Small Business Forum, which provides case studies, solutions and practical advice on a wide range of topics to help visitors overcome the everyday business hurdles they face. Competition has never been fiercer which explains why the free advice provided by the forum experts is so widely sought after. This year a series of experts will be on hand to share their knowledge and experience on how to run a more profitable business in the food industry.

One aspect that improves the profitability of products is to put the most professional color labels possible on products as that will set them apart from others. This is especially important for smaller manufacturers who can actually increase their sales by making their products stand out through innovative labelling.

“We’re looking forward to meet all the manufactures of specialty and gourmet food that are going to visit the show. Because we have the perfect label solution for them,” explains Hoffmann Primera’s decision to participate at the show again.
To further support small manufacturers and businesses Primera runs a special summer promotion with its long proven LX810e Color Label Printer. Customers purchasing a LX810e printer between August 10 and September 30, 2010 receive following extras:


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including the LX-series label printers and the Disc Publisher-series CD/DVD duplicators and printers.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu
In Asia Pacific, contact Primera Asia Pacific by phone at +61 3 8586 3030, by FAX at +852 3014 7827 or by email at sales@primera-ap.com

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.