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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu

Primera Announces CX1000e Color Label Printer

New color label printer offers industry-leading performance at a breakthrough price.

PLYMOUTH, MN, USA – Primera Technology, Inc., one of the world's leading manufacturers of specialty printers, today announced the addition of the CX1000e Color Label Printer to its range of industrial label printers.

Designed for in-house production of professional-quality product labels, CX1000e is ideal for producing short- to medium-run jobs in various sizes. With 2400 dpi print resolution and print speed of 5 meters per minute, CX1000e delivers professional full-colour print quality along with high-speed production

CX1000e prints onto many different laser-qualified label materials including pressure-sensitive plain papers, white and clear polyesters and more. A wide range of approved matte, semi-gloss, high-gloss and specialty food and beverage label materials are available. Primera has also qualified an all-new selection of eco-friendly substrates that are made of up to 100% post-consumer waste.

Printed labels are waterproof, highly scratch, smudge and tear-resistant. Ink is also highly UV-resistant so printed labels can be used indoors or outside. Many of the most popular sizes are in-stock and ready for immediate shipment. Custom sizes are also readily available.

"Primera's new CX1000e is a best-in-class solution for manufacturers and distributors who want to produce higher quantities of their own high-quality labels in-house," said Mark D. Strobel, Primera's vice president of sales and marketing. "Producing your own labels on CX1000e not only saves time and is far more convenient, but it almost always saves you money, too."

Typical applications for the CX1000e include:

Printer drivers are included for Windows XP/ Vista/7® or higher. Also included is Primera's easy to use label design software called PTPrint™ 9.0 for Windows.

Pricing and Availability

CX1000e is priced at € 10,995 (MSRP). Shipping in EMEA will start in January 2012.

Complete product details are available at primeralabel.eu. Follow Primera on Facebook at www.facebook.com/primeraeurope and on Twitter at www.twitter.com/primeraEU.


About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world's leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu. In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.
Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.