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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
CX1200e FX1200e Updates

Updates Released for Primera's CX1200e Color Label Press and FX1200e Digital Finishing System

New features include simplified workflow as well as upgradeable batch printing

PLYMOUTH, MN, USA – Primera Technology, Inc., a leading manufacturer of specialty printers, today announced a number of major software and firmware updates to its CX1200e Color Label Press and FX1200e Digital Finishing System.

Major new features include:

"We listened to our customer's ideas and suggestions. They've helped us to make the CX1200e Color Label Press and FX1200e Digital Finishing System the most user-friendly and economical professional-grade digital label printing and finishing solution available," said Mark D. Strobel, Primera's vice president of sales and marketing.

Primera's CX1200e Digital Color Label Press and FX1200e Digital Finishing System are one of the best-selling digital label production solutions available today. Print providers of all types are using the equipment to provide 100% digital output to customers in short to medium run quantities in any size or shape without the need for plates and mechanical dies.


About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu. In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.
Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.