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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
RX900e RFID printer

RX900e Color RFID Printer Nominated for New Innovation

RX900e is the world's first and only on-demand color RFID label printer and is nominated at the Label Global Industry Awards.

WIESBADEN, GERMANY – Primera Technology, Inc., a leading manufacturer of specialty printers, today announced that its RX900e Color RFID Printer is nominated for the "Label Industry Award for New Innovation." The Label Industry Global Award 2011 is taking place September 28th in Brussels, Belgium.

RX900e is the world's first and only full-colour, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec®, a global leader in RFID technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 -b and -c specifications.

"RX900e just received the « Coup de Cœr » award by the GRAPHITEC'XPERTS jury of the Graphitec show in Paris last June and now being nominated again is a great honor and a great affirmation of our work," said Andreas Hoffmann, managing director of Primera Europe.

RX900e is designed for applications that need both color and RFID, including:

Printer drivers are included for Windows® XP/Vista/7 along with NiceLabel® SE for Primera and a starter version of Seagull Scientific's BarTender® label design/RFID software. Pricing and Availability RX900e is priced at € 3995 (£ 3521) MSRP. It is available now from Primera's resellers and distributors worldwide. Additional information about the first color RFID label printer is available at http://primeralabel.eu/en/pages/rx900e-rfid-label-printer.html.

More information about the Label Industry Global Awards can be found at www.labelawards.com.


About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world's leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu. In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.
Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.