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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
FX1000e Matrix Removal System

Primera Announces FX1000e Label Matrix Removal System

Digital label printing has never been this fast, easy and affordable.

PLYMOUTH, MN, USA (October 24, 2012) — Primera Technology, Inc., a leading manufacturer of specialty printers, today announced the availability of its new FX1000e Matrix Removal System. FX1000e is used in conjunction with the company's CX1000e Color Label Printer as well with as a number of other digital label production systems. With the FX1000e Matrix Removal System, users can streamline label production with an accessory that automates waste label matrix removal, slitting and rewinding to finished rolls.

FX1000e was developed to meet customer needs for a high-production waste label matrix removal tool that expedites color label roll preparation. Finished label rolls are tightly wound and ready to be applied either manually or by most label dispensers or automated label applicators.

"FX1000e is a professional, highly accurate and robust waste matrix removal system," said Mark D. Strobel, Primera's vice president of sales and marketing. "We recognized the need for a rugged and reliable system that our customers can count on day-in and day-out to finish the process of producing their own rolls of color product labels. FX1000e fulfills that need at a price that fits within most companies' budgets."

FX1000e with dual rewind mandrels is priced at 9,995 € (MSRP). The single rewind mandrel model is priced at 8,995 € (MSRP). FX1000e is now shipping and is available from Primera's resellers and distributors worldwide.

For further details, please visit http://primeralabel.eu. Follow Primera on Facebook at www.facebook.com/primeraeurope and on Twitter at www.twitter.com/primeraEU for the latest information on the company's entire line of industry-leading color label printing products.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.