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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
Flat-Surface Label Applicator AP550e

Flat-Surface Label Applicator Announced by Primera

AP550e Flat-Surface Label Applicator applies labels to bottles, boxes, packages, bags and other flat surfaces.

PLYMOUTH, MN, USA (June 26, 2013) — Primera Technology, Inc. ("Primera"), one of the world's leading manufacturers of specialty printers, today announced its new AP550e Flat-Surface Label Applicator.

AP550e is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labeled per hour versus manually applying labels.

Operation is simple: place the container in the mechanism and pull the arm to the container. Variable spacing, memory for up to nine jobs, and a counter with built-in LED display are all included. No air-pressure supply is required which can be a significant advantage over other label applicators that require expensive, noisy and maintenance-prone air compressors.

"The AP550e Label Applicator is an affordable, easy-to-use device that helps our customers increase their production rates," said Mark D. Strobel, Primera's vice president of sales and marketing. "Perhaps even more important, it significantly enhance a product's image. With AP550e, labels are applied straight and in precisely the same place on every package. It's well-recognized that the better your packaging looks, the more you'll likely sell."

AP550e is the perfect accessory for labels produced by Primera's popular LX- and CX-Series color label printers and digital label presses. Together, they provide a complete print-and-apply solution that's ideal for a wide range of small to manufacturers and distributors. Roll or fan-fed labels printed by other methods such as flexographic, offset and thermal transfer can also be applied with the applicator. For round containers such as bottles, cans and jars, Primera also offers its popular AP360e and AP362e Label Applicators.

Primera will be showing the AP550e Flat-Surface Label Applicator, along with its full range of short-run color label printers and applicators, at the Speciality & Fine Food Fair in London, September 8-10, 2013. Primera's stand is #217.

Pricing and Availability

AP550e is priced at € 2495 (MSRP) in Europe. The AP550e is available from Primera's Authorized Resellers and Distributors in more than 222 countries.

Complete product details are available at http://primeralabel.eu. Follow Primera on Facebook at http://www.facebook.com/primeraeurope and on Twitter at http://www.twitter.com/primeraeu.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.