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Label Printers

For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
Primera label printers

Wine Labels Really Stand Out

With Primera's Digital Labelling Solutions

WIESBADEN (April, 2013) — The printed quality and appearance of wine labels is extremely important. Professional-quality labels can easily make the difference between a wine selling well or simply sitting on the shelf. The quality of the wine itself needs to be reflected by the labels used on the bottle. Finding a cost-effective and convenient way to produce high-quality, full-colour labels just got easier. Instead of buying labels from external label manufacturers and ordering large quantities of labels, which can be expensive, Primera's printing solutions offer an alternative with a lot more advantages then just printing labels.

Easily produce short-run, full-colour wine labels either for seasonal wine products with only a few hundred bottles or to offer the service of personalized wine bottles for special events. Just think of a special wedding wine that shows the bride and groom and their wedding date or a so-called "anniversary wine" when a company celebrates its 25 years of successful business. There are so many applications for short production runs, which still need to be cost-effective.

A perfect printer that enables manufacturers to print individual full-colour wine labels is the LX900e Color Label Printer by Primera Technology. The LX900e is Primera's fastest inkjet colour label printer. Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one colour at a time needs to be replaced. The semi-permanent print head utilises all-new technology to produce razor-sharp text, brilliant graphics and realistic photo-quality printing.

CX1000e Color Label Printer, the latest addition to Primera's range of industrial label printers, is designed for in-house production of professional-quality product labels. It is ideal for producing short- to medium-run jobs of pre-die cut label material in various sizes. With 2400 dpi print resolution and print speed of 5 meters per minute, CX1000e delivers professional full-colour print quality along with high-speed production.

To make this a complete solution, Primera is introducing the new Vintage Paper Material at the London International Wine Fair. This material produces an outstanding quality and is available for LX-series Label Printers. See for yourself how easy it is to design and produce gorgeous individual wine labels at the company's stand F2.

Complete product details are available at http://primeralabel.eu. Follow Primera on Facebook at www.facebook.com/primeraeurope and on Twitter at www.twitter.com/primeraEU.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.