Labels make the difference
With Primera’s digital label printing equipment product labels really stand out
Wiesbaden, Germany (October 13, 2014) – In order to help products really stand out, product packaging is becoming more and more important, especially as for one local product you for sure get dozens of substitutes from all over the world. For sure the quality, its origin, how and where it is produced are all extremely good and important selling points. But placed on a supermarket shelf next to other similar products the packaging makes the difference.
Smaller manufacturers most times have to use standard labels, which do not have a special eye-catching look to separate them from the big brands. For those applications Primera Technology presents its inkjet-based LX-Series colour label printers at Empack Madrid, Fiera de Madrid, stand B35.
The latest model of that series – the LX900e – is Primera’s fastest and most economical to operate printer. A print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables users to add vibrant pictures of their products next to small texts such as ingredients, instructions or barcodes and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity. Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low. Short runs are printed fast and efficiently, helping you to increase the production of your products.
To further increase the production applying the finished label should be easy and fast as well. The AP-Series of Label Applicators is the perfect accessory. AP550e Flat-Surface Label Applicator is a semi-automatic applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired.
Primera Europe also will run a special LX900e promotion. Customers that buy an LX900e within two weeks after the show, will receive a set of CMYK cartridges and five standard label rolls for free.
About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at firstname.lastname@example.org.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at email@example.com.
Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.