EMPACK 2015: Primera Printing and Finishing Solutions
Primera presents its full range of label printers and applicators
Wiesbaden, Germany (November 4, 2015) – In order to help products really stand out, product packaging is becoming more and more important, especially as for one local product you for sure get dozens of substitutes from all over the world. For sure the quality, its origin, how and where it is produced are all extremely good and important selling points. But placed on a supermarket shelf next to other similar products the packaging makes the difference.
Smaller manufacturers most times have to use standard labels, which do not have a special eye-catching look to separate them from the big brands. For those applications Primera Technology presents its inkjet-based LX-Series colour label printers at EMPACK Madrid, Fiera de Madrid, stand E39.
LX900e –Primera’s best-selling inkjet label printer
Primera Technology has successfully developed short- to medium-run solutions using inkjet technology, such as the LX900e Color Label Printer. Its print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables users to add vibrant pictures of their products next to small texts such as ingredients, instructions or barcodes and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity.
LX2000e – Primera’s new industrial printer
Primera is always trying to come up with improved or new printing solutions. One of those innovations is the LX2000e Color Label Printer, a new industrial-grade desktop printer suitable for use in off- and in-line productions. It stands out especially for its robust construction, its reliability and consistency of the printing output, which is extremely important for example in the logistics or chemical sector.
LX2000e is Primera’s fastest pigment inkjet label printer using BS5609 certified ink. In combination with various synthetic materials like Primera’s Tuffcoat Extreme Polyjet material, LX2000e labels are highly water and UV resistant and therefore fulfil all requirement for GHS compliant labelling. This durability supports applications such as frozen or refrigerated foods, beverages, but also bath and shower products or containers and drums of chemicals.
Large, separate ink cartridges keep cost per label low while print speeds of 152mm/s, along with 210mm print width produce full colour labels extremely fast. Wired Ethernet, USB 2.0 and wireless connectivity enables an easy integration of the LX2000e in existing production processes, allows printing jobs to be decentralized started and controlled and supports the cost evaluation.
AP360e/362e/550e – Primera’s Label Applicators
Primera’s label product range is completed by the AP-series Label Applicators. The AP360e single and AP362e front and back round container label applicator and the AP550e label applicator for flat-sided containers like square sided bottles and boxes apply labels faster, more accurately and wrinkle-free – helping to speed up the production and sell more products than by applying labels manually.
About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at firstname.lastname@example.org.
Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.