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For more information:
Anke Both
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primeralabel.eu
colour label printers

Individual and high-quality labels for quality products

Primera printing systems allow an easy personalisation of product labels

WIESBADEN, GERMANY (February 5, 2016) – More and more manufacturers get the customer involved in the product and packaging design. The beverage bottle with your own name on the label, the shampoo with the self-made photo on it or the cereal mixed according to the own recipe: If you want, you can give many products a personal touch.

The personalisation of products is an important trend. A personal label or a personalised packaging is very popular and the customers are willing to spend money for this personalisation.

This trend offers companies the opportunity to cater even more individually to the wishes and needs of their customers and to retain them in the long term to their product and the company.

However, in the production of personalised labels the manufacturers are faced with the challenge that the individual label can be produced only after the order has been received and that it is then required only in single or very short runs.

The LX900e Color Label Printer by manufacturer Primera Technology with its high resolution print output, the easy handling and the separate ink cartridges offers the perfect solution, whether you print just one or a small edition of labels at a time.

The desktop printer LX900e with a print resolution of up to 4800 dpi allows professional printing of individual full-colour labels and therefore enables to respond quickly to customer needs.

In addition, certain elements can be accentuated by imprinting them with gold, silver or different colour foils using Primera’s FX400e Foil Imprinter. The shiny metallic effect emphasises the high quality and value of the personalised product.  

In order to introduce food producers and importers to the range of possible applications of a fast and easy label production, Primera exhibits at Biofach again this year. The company presents its label printing equipment such as the LX900e inkjet printer on booth # 9-633 in hall 9. Primera employees will happily inform visitors about Primera’s product range, the wide range of label material and their different usability.

Complete product details are available at http://primeralabel.eu. Follow Primera on Facebook at http://www.facebook.com/primeraeurope and on Twitter at http://www.twitter.com/primeraeu.


About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at http://primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. in Europe. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.